There was a time when the only thing that mattered while choosing a school was its proximity to the home. That time’s long gone. Now, even parents from the lower-middle-income class don’t compromise with education.

This is evident by the drastic change in the role different factors play when parents decide on a school for their kid.

The winner here is the Learning environment. 3/4 of the parents admit that the biggest factor is the kind of security, infrastructure, and, use of technology in the school.

Then comes the medium of Education. English is the preferred medium for almost every parent out there today.

Once the biggest, proximity to home plays a very small role in determining the parent’s decision today.

So, what are you focused on?